January 25, 2018

Makoto Shinkai commercials

An artist has to earn a living, and the world is a better place because of it. When Makoto Shinkai and CoMix Wave aren't creating some of the most stunning animated films ever, they do ads, like for Destination Canada (formerly the Canadian Tourism Commission).

As impressive as the Destination Canada ad is, this ad for Z-kai Group is even more exquisite. As Red Veron puts it, "Makoto Shinkai and his studio can make something as monotonous as schoolwork into something great with ridiculously pretty animation and music."

The Z-kai Group "offers a wide range of educational services to develop genuine academic abilities that will be of use in the future." Though rather like Geico, it's probably more famous in Japan because of its unique and occasionally bizarre commercials.

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# posted by Blogger Katherine Woodbury
Speaking of bizarre commercials, Dorothy Sayers, who worked for an advertising agency, argued in Murder Must Advertise that all good ad copy is done tongue in cheek. Any ad copy written with true sincerity will come off, oddly enough, as insincere and implausible. Seems "breeziness" is a real skill-set!
1/26/2018 11:03 AM